The official artwork for the 25th anniversary launches a journey through time and into the heart of Senigallia
The Hottest Rockin’ Holiday on Earth is back!
Like something you only see in the movies
There are stories, and then there are Stories…
And our Story – that’s you and us together by the way – is a story of smiling faces, sounds from bygone days, and encounters that change summers.
ummer Jamboree turns 25.
1–10 August 2025
And this year we start on Friday with an explosive pre-festival.
Senigallia, Adriatic Riviera
It’s not just a festival. It’s a collective celebration
As you all know: Summer Jamboree is not just a vintage festival.
It’s a powerful collective celebration that transforms Senigallia into an open-air dream every summer.
A place where time stops, and you remember exactly who you are.
Where no words are needed, because pure joy is the universal language we all speak and share here.
The Hottest Rockin’ Holiday on Earth is back!
The official artwork: a journey through places and symbols
To celebrate this important anniversary, we are delighted to publish the official artwork of the Summer Jamboree 2025: an ode to the city and the energy that animates it every year.
A young family, happy and carefree, passes the iconic sites of Senigallia in a convertible Chevrolet:
from the Rotonda a Mare to the Portici Ercolani, from Piazza Roma to Piazza Garibaldi and the Rocca Roveresca, with the velvet beach and Monte Conero in the background.
25 years of emotions, music and vintage culture
The Summer Jamboree has become a collective and joyful ritual over the years.
A symbol of summer, reaching out to all generations through the universal language of Rock’n’Roll.
In your words: “There are those who wait for Christmas… and those who wait for the Summer Jamboree! :)”
Its vintage posters are now collector’s items.
Its days, eagerly awaited by those who arrive from all over the world.
Its line up, curated every year with passion and expertise, is a voyage among the best international artists of Rock’n’Roll, Swing, Country, Rockabilly, Rhythm’n’Blues, Hillbilly, Doo-wop, and Western Swing.
A festival that speaks to all generations
But the heart of the Summer Jamboree always remains the same:
A universal language that unites all generations.
From children on their parents’ shoulders
To the young at heart (of all ages) who let loose on the dance floor
To grandparents who dance under the stars with their grandchildren.
A festival for everyone, which unites generations, and transforms every corner of the city into a timeless and shared celebration.
It is a festival that excites, unites, and makes the heart beat.
A point of reference for the music of the 40s and 50s
The anniversary is not just a recurrence: it is confirmation that the Summer Jamboree has become an international beacon for the musical culture of the 40s and 50s.
In a hybrid era, these sounds offer a solid point of reference and act as a bridge between past and present, between authentic roots and contemporary visions.
For 25 years, the Summer Jamboree has made all this accessible to everyone, thanks to an inclusive atmosphere where music remains the absolute protagonist.
10 days of magic: starting with the pre-festival
To honor this milestone, the 2025 edition boasts an additional pre-festival to bring the number of unmissable days of fun into double figures.
Senigallia is preparing to transform itself into an open-air jukebox, bursting at the seams with unforgettable sights and sounds.
International artists, staggering performances and a sleeve full of surprises are the perfect ingredients for a lip-smacking party that looks to the future without forgetting its roots.
The city is a stage
From the Rocca Roveresca to Piazza Garibaldi
From the Foro Annonario to Piazza del Duca
Plus two seafront locations and the unforgettable evenings at the Rotonda a Mare with the acclaimed After-Festival.
Senigallia is ready once again to become the beating heart of a vintage world in which you can discover, rediscover, dance, and celebrate the beauty of a culture that never ceases to amaze.
Like a great classic, “it never finishes saying what it has to say”.
And now… get inspired
In the next few days we will reveal the full program with plenty of surprises to come.
But in the meantime, get inspired by this image.
It’s just the beginning of a wonderful and unforgettable summer.
