Rotonda a Mare is a harmonious example of beach architecture and the result of many vicissitudes, destructions, projects and reconstruction works. Everything started during the Belle Époque with the creation along the beach, just in front of Hotel Bagni, of a wooden platform for hydrotherapeutic treatments and recreational activities designed by Vincenzo Ghinelli (1792-1871).
The final decision to build Rotonda a Mare in Senigallia was taken by Azienda Autonoma Stazione di Cura e Soggiorno on 30 January 1932. The project submitted by Engineer Enrico Cardelli, was chosen because of its “ingenious and favourable economic characteristics”.
Rotonda a Mare was inaugurated on 18 July 1933, and soon became a popular place with music entertainment. On 7 July 1935 the Italian Prince Umberto of Savoy travelled to Senigallia to inaugurate a beach holiday centre, called Colonia Marina Maria Pia di Savoia, and visited Rotonda a Mare.
Rotonda di Senigallia lived its golden years between 1950 and 1960, when it became a “temple” for the local jet set and a place where Italian music stars performed in concerts. It was reopened to the public in 2006 at the completion of restoration and requalification works.
Traditionally Rotonda has represented many different things for the local people: a meeting place with a social function, a pleasant opportunity for entertainment, and a symbol of the artistic and cultural life of the city. For its historical and architectural peculiarities, as well for its strategic position in the centre of the Marche region in Italy, Rotonda a Mare is a valuable evidence of a modern tourism model that is no longer founded on intensive construction activities along the coast, but on the idea of sustainable development, in a strict relation with the protection of the environmental and cultural heritage of the city and the landscape, for a better life quality.
During the Summer Jamboree festival, Rotonda a mare is the location of after parties and special events, like WALK IN Tatoo.