ROCK’N’ROLL IS A STATE OF THE SOUL SUMMER JAMBOREE 20TH ANNIVERSARY IMMERSIVE EXHIBITION


Published 29 May 2019

Rock’n’Roll in its truest form is presented to you by the great photographers who have been able to capture unique moments of happiness as experienced over the first 20 years of the Summer Jamboree; International Festival of 40s and 50s American Music and Culture held in early August every year in the recently awarded “City of Photography” Senigallia.

ROCK’N’ROLL IS A STATE OF THE SOUL is the title of the immersive exhibition that celebrates the twentieth anniversary of what has become the largest festival of its genre in the world for its recorded audience.

Curated by the Summer Jamboree and co-produced by the Municipality of Senigallia in collaboration with the Marche Region, the exhibition will kick off the anniversary celebrations for twenty years of the Summer Jamboree.

The exhibition opens on Friday 14 June in Senigallia (admission €12.00 adults / €10.00 under 18s) and will remain open until 29 September 2019. Open from 5pm to 11pm every Tuesday to Sunday, presenting the authentic spirit and culture of Rock’n’Roll as seen and experienced over the first twenty years of the Summer Jamboree Festival.

The immersive photographic and multimedia narrative will unfold in 20 rooms housed in two historic locations; Palazzo del Duca and Palazzetto Baviera (Senigallia, AN). Over 300 images that include original prints of vintage fashions and street style, Rock’n’Roll icons, Burlesque performances, backstage moments, large-scale portraits, advertising artworks, and video projections.

One particular room of the exhibition will host an extraordinary and not-to-be-missed experience; The Wall of Wonder installation. At 2.50m high and 2.20m wide it is the first time that a Wall of Wonder of this size will be installed and exhibited in Italy. The national premier will feature an entire holographic Burlesque Show with the three-dimensional life-size hologram of performer Eve La Plume, aka the queen of Italian burlesque.

The exhibition includes works by photographers Giovanni Cocco (Rome – Le Monde, Newsweek, National Geographic), Luca Locatelli (Milan – World Press Photo Environment, freelance for National Geographic, The New York Times Magazine, The New Yorker), Pippo Onorati (Rome – Photographer, Designer, Director, Journalist, freelanced for Oliviero Toscani (Benetton), Fabrica and Colors), Amedeo M. Turello is a fashion photographer and celebrity portraitist. He is also an art collector and curator of influential exhibitions spanning from Pirelli Calenders to great international fashion and beauty photographers. Guido Calamosca (Senigallia – Freelance) and many other photography professionals who have passed through the Festival over the last twenty years, and have immortalized so many moments of happiness experienced at the “hottest rockin’ holiday on earth”.

THE PHOTOGRAHIC NARRATIVE

This is neither a historic narrative, or a simple trip down memory lane looking back at a Festival that has hosted hundreds of artists from all over the world throughout its 20 editions in 20 years. The exhibition “ROCK’N’ROLL IS A STATE OF THE SOUL” aims to capture the very essence of rock’n’roll, past and present, which through the gaze of the Summer Jamboree is precisely that; A state of the soul. A state of mind that embraces love and sharing. Rock’n’Roll is not a closed book. It doesn’t only represent the first interracial phenomenon in history, it is a cultural revolution that still weighs heavy with meaning today.

The exhibition in honour of the 20th anniversary of the Summer Jamboree will be truly innovative: the use of Extended Reality technologies will guarantee visitors a highly immersive and engaging experience that will expand perceptions of surrounding reality.

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